Starting a new business or website? here’s a quick checklist to get you started: Sign up for a Google Webmaster Tools account Verify Ownership in Webmaster Tools Select www. or non www. and make sure there is a working 301 redirect Perform a background check on your domain and check if it was previously indexed […]
Beginner To Advanced SEO Techniques Keyword Research A keyword is SEO jargon for the search terms you want to associate with your website. Keyword research is the foundation and bedrock of SEO. For example, if you have a health website, perhaps the most valuable (and most competitive) keyword would simply be “health.” However, all of […]
Stage 1 – Comparing Web Hosts There are a nearly endless choice of domain hosts you can use. A few of the more popular UK examples are listed below for you. Pros of Godaddy: Their pricing – is decently cheap for the actual hosting. Also they are always having sales on their services, therefore you […]
Social media has proven to be a great way for businesses to market their services over the Internet and because of this is being used by nearly every large business in the world. Social media allows people to connect to their favourite brands and products instantly and allows them to contact, feedback and have their […]
Ads manager: If you want to you can use your regular business page posts and click “promote” and you can just promote it via facebook. However if you want more control over the advert then this is where Facebooks Ads Manager comes in. Once you have opened Facebook Ad Manager you start by creating and […]
Fixing Your Online Reputation Personal branding is an important thing to consider for anybody who is seeking good employment opportunities and to overall get their names out there in a positive way. Personal branding takes time to build but will slowly build with everything you do and accomplish. People who have spent the time to build […]
Your Online Reputation and how to manage it If you have an online presence there is most likely someone somewhere who is talking about you online. The ability to monitor your reputation and track what customers are saying about you is where online reputation management begins, by closely following social media profiles and consumer review […]
Why Review Management Matters A review is 12x more important for a conversion than a manufacturers description. 92% of users check reviews before making a purchase. 79% of users treat a review as a personal recommendation. People are 63% more likely to convert if reviews are present. 74% of users wont purchase from a “poor […]
Social Media Marketing What is Social Media Marketing? Social media marketing (SMM) is when a company uses social media websites and networks to market their products and services. Social media marketing is a way to reach and engage with both new and existing customers and promote its desired culture, mission or tone. Social Media Marketing […]
You need to target the right people. Find your competitors and let them do the research for you – just look at what they are doing. Go to each of their main social media platforms: Facebook, Twitter, YouTube and Pinterest.
You should also look at how many competitors there are, so you know how hard it will be to be get your own company accounts noticed and followed. Pay attention to see how active your target audience are, and what posts are engaging most with audiences.