Posted by Aaron

Twice As Nice Beach Chalets – The Story Behind The Success

Digital Marketing, Local SEO, Online Reputation Management, PPC Management, SEO, Website Design

Twice As Nice Beach Chalets: The Story Behind The Success

‘Twice As Nice’ Beach Chalets in Cornwall are determined to stand out from the crowded market of holiday chalet rentals in their beautiful, unspoilt part of the country. They’re doing this by taking a proactive, innovative approach to their Online marketing and they’re having some real success with their approach.

Together with their Digital Marketing partners, DigitalOx Limited of Scunthorpe, this otherwise small company is beginning to make a big splash on the internet; all by careful design according to business owner Michelle Bates.

Michelle elaborates ‘Before we started working with DigitalOx, we had quite a basic website which was getting us bookings, especially in the summer, but we could definitely tell there was room for improvement. That’s when DigitalOx stepped in, and totally revolutionised every aspect of our company Online. On the face of it these guys are long way away from us as they’re based in Lincolnshire, but we soon learned that so long as you build up a great relationship with your Digital Marketing Agency, they can take care of your needs even if they are at the opposite end of the Country.’

A quick look at their new website, at www.twiceasnicechalets.co.uk, and you start to see what Michelle is so pleased about. It’s a nice, fresh, modern website – not complicated, not tricky; just a nice good holiday website with loads of pictures. It’s quick to load and easy to navigate too, ticking two of the most important SEO boxes straight away.

DigitalOx Director Aaron Young takes up the story ‘We’re obviously thrilled that Michelle is pleased, as you always do want to please your Clients don’t you? But I would also say that we’re pleased with the results we see on her account ourselves – and it’s not just the new website. Her PPC and SEO stats are through the roof since we took over, which of course is exactly what we always want to see.’

As an illustration, we asked for those statistics to illustrate the difference a good Digital Marketing company can make to a small business. So, as they say in those famous brand name shampoo adverts, here comes the science.

  • Website bounce rate decreased by 29%
  • AdWords click through rate increased from 1.5% to 3.71%
  • AdWords CPC reduced by 16%
  • Users of the website increased by 48%
  • Session durations increased by 74.5%
  • Goal conversion rate increased from 2.1% to 4.76%

(all statistics from 26 September 2017 to 25 March 2018)

 

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Twice As Nice Beach Chalets continue to plan for future Online innovation, and has actually just had a whole batch of supporting websites created by DigitalOx Limited as an SEO experiment to capture popular search terms. So for example, you can now also find them at www.beachholidaysincornwall.co.uk , as well as quite a few others. The popular Lincolnshire based Digital Marketing Experts at DigitalOx are keen to see if this experiment works well, but Michelle herself has no doubt of their continued success.

‘We have six chalets for rent in the holiday season, all dog friendly and child friendly, and we’re booking up fast for this year so we can say for certain that something DigitalOx is doing for us is

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definitely working.’ Michelle adds, confidently. ‘We’re excited for this year’s holiday season as it’s looking like it’s going to be our busiest yet, and of course that’s down to the hard work and commitment of our Digital Marketing Partners: as well our favourite holidaymakers coming back year after year because of our beautiful chalets and gorgeous surroundings, of course!’

So no matter how big or how small you are right now, a great Digital Marketing Agency like DigitalOx in Lincolnshire can get you at least that one step further forward in your business plan, and increase your commercial success rate for the future.

We also have just installed Internet in each of our Chalets so now we cater to an even wider audience!’

 

Posted by Aaron

Online Reputation Repair Services

Digital Marketing, DigitalOx, Local SEO, Online Reputation Management, Website Design

A significant drop in business can occur from a single negative review or Online article.

Fixing your online reputation can make an enormous difference in the quality and quantity of opportunities that come your way. The consequences of not fixing it can be huge (whether the information is true or not) as negative reviews or Online forums encourage other negative opinions to be aired and pretty soon the situation can start to get out of control.

That’s where we come in – to restore balance and to offer your business the clean slate it deserves.

How do we do it?

At DigitalOx we know that real reputation repair requires a strategic and thoughtful combination of a few key techniques, and the specific mix is determined by an analysis of your company’s search results and reviews. We’ll always provide a free report into the extent of the damage and the exact repair strategies we’ll use, but typically we’ll use a mix of several key techniques, including:

Remove negative content at the source – where it’s malicious or defamatory, the host website should agree to remove the content providing you can give us appropriate proofs of your side of the story. That being said, it doesn’t always work out that way, so we never rely on this alone.

Remove negative content from search results – by law, defamatory, misleading or downright illegal/false information should be removed by the search engines however, once again, there are no guarantees and so again we never rely on this alone.

Add positive content to your online presence – a proven strategy is positive content placement and management, and we advise clients to allow us to purchase or create multiple positive articles in their first few months with us.

Push bad results down in Google – by placing the above positive content on good sites that we have experience of ranking well, we will push the negative links on Google down below the positive. Eventually, we aim for all positive on Page 1 and 2 of Google as we all know no-one searches beyond Page 2, so once negatives are Page 3 and lower they’re rarely found and so rarely cause a problem.

Improve Google business reviews and complaints – we can advise, from our own experience, on your current complaints handling procedure and we can often improve on the written material you provide to your clients and even on your in-house training material. We also offer a service of improving your business reviews online.

Improve Yelp and other online reviews – if people can only see a low star rating they’re not going to use you, so let us help you improve that to repair your business.

How successful is reputation repair from DigitalOx?

We have a higher success rate than other reputation management companies because we keep all our services in-house and use only our own staff based within the UK. We also look carefully at a company’s online profile before we choose whether or not to submit a proposal to them. The harsh reality is, sometimes the probability of correcting a given online problem is simply too low because the damage is too significant – so we have to turn projects down. The company’s we agree to take are only those we believe we can actually help, and within acceptable cost and timescale margins too.

What does it cost?

Every company we speak to receives a tailored proposal and so costs are bespoke depending on the Online profile and the work we’ll need to do.

However, we understand everyone works to a budget, so here are some guidelines to help you with that:

DigitalOx Online Reputation Management Cost examples

Online Review Management

£195 per month upwards depending on number of locations, number of review sites to manage etc. Includes monitoring and legal removal requests for obvious malicious entires.

Basic Online Reputation Management

£495 per month upwards for twelve months or longer.

More Aggressive Reputation Online Repair and Management

£995 per month upwards for up to six months.

Complex or International Reputation Management

The same base costs as aggressive reputation management, but additional overhead costs such as in-country resources, translation, and cultural quality control can increase costs by atleast 25%.

What’s your reputation costing you?

It is likely to cost you far less to fix the problem than it is currently costing you to leave it unchecked. Without fixing the problem customers and staff will continue to avoid your business, so turn that corner today and contact us at DigitalOx for your bespoke proposal and quote.

Posted by Aaron

Why Your Personal Online Reputation Matters

Business, DigitalOx, Online Reputation Management

There’s an awful lot of information available to businesses about protecting themselves online. But what about your personal profile? If you Google your own name, and it returns negative results or negative information, does it really matter?

If it’s never bothered you so far, then maybe not. However, for most of us, our personal name will definitely need protection. Either we’re going to be jobhunting in the future and we don’t want to risk a future employer Googling us and then discounting us because of what they find online; or we have ambitions to own our own business one day and so our name needs to be clear to not reflect badly on the business.

Reputation Management Lincolnshire

Things that can damage our personal online reputation are foolish youthful mis-use of Social Media accounts, ‘interesting’ photographs and image records (!), as well as the more obvious negative news stories, publicity, arrest records or even straightforward online harassment and defamation of character from a malicious 3rd party.

Alana from DigitalOx explains ‘We see individuals who need the opportunity to put the past behind them and start over, and a clean Google profile helps that. We’re committed to providing affordable monthly payments for our service to individuals, as we believe everyone should have the opportunity for a second chance’.

Approaches to solving the problem usually include a combination of legal take-down requests to Google if any of the information is defamatory or malicious, removal of old Social Media accounts and then the de-indexing of the former links and positive news articles and publicity about the individual. Personal Online Reputation usually takes a 6 – 12 month commitment to rectify, so the good news is that if you start planning ahead before your next big career change the negatives can be dealt with in time.

The personal online reputation management experts at DigitalOx continue ‘No matter how bad it seems, we really can help. It’s not a case that there’s nothing that can be done, so don’t ever think that and do reach out for some advice and guidance. The only thing you need to bear in mind is that fixing it all will cost you, however, it needn’t cost as much as you fear. Our personal reputation management service costs start at just £395 pcm and generally we work to a 6, 9 or 12 month timeframe to repair the damage, so it won’t cost the earth or take forever to fix’.

So if you’re committed to securing yourself a better future, and your Google reputation is holding you back from achieving it, then take the next step and contact the experts for some free advice and guidance.

Posted by Aaron

Online Reputation Management Tips – Part Four

Online Reputation Management

Welcome to the final part of our four part Online Reputation Management guide, to help you protect yourself online and improve your online search results.

In this final chapter we’ll be discussing how to proactively protect your reputation, by being proactive you can prevent volatile situations from erupting into a PR crisis.

First up, always try resolve a bad situation if you can. A good example… if a client buys a product from you and it doesn’t meet their expectations, make it easy for them to get a refund and send the product back, don’t make it a complicated expensive process it’s just going to end up hurting both parties and have big repercussions long-term for your business.

Next, apologise – sometimes people get riled up and the situation can lead to them doing something very damaging to your profile or business, a simple “sorry” and some quality customer service can be a lot more powerful than many people believe.

Compensate customers

Give your customers gifts or freebies to gather feedback and increase the chance of positive organic content being published about you or your business online.

Finally, it’s never too late to salvage a situation, if you’ve done something wrong, try contacting that disgruntled customer who left you a scathing review, try improving your buggy website or frustrating returns process so you don’t annoy your customers and end up with negative reviews, a lot of people do a google search before buying items or going places now a days and it also works in situations such as job interviews, employers will now google search a potential employee to check for any red flags

Online Reputation Management Tips
Posted by Aaron

Online Reputation Management Tips Part Three

Online Reputation Management

Welcome to part three of our Online Reputation Management Tips . This week we’ll be explaining web 2.0 profiles and why you should put a lot of effort into building them.
A web 2.0 profile is a website such as Weebly, Wix, SquidooWordPress and Blogspot. You can create mini websites that if filled with quality content will rank extremely quickly for your search results.
You should focus on making your web 2.0 websites look as content packed as possible and providing a quality resource, so it receives traffic.

Make sure to optimise the page titles and descriptions to relate to your name or business and include a few relevant images too. If done right a web 2.0 profile can reach page one of the search results very swiftly, which will drive organic traffic to your website and further bloat your search results.

It’s important to keep your web 2.0 sites up to date, by publishing fresh content often, so it’s a good idea to come up with a content strategy to keep the websites useful and engaging. You can also link these websites back to your main website using relevant anchor text to increase your main websites authority over time.

You can also use interactive media to drive traffic to your newly created profiles such as YouTube or image sharing websites like Imgur, these websites generate millions of hits everyday so the right video or image can have a huge impact on your website if marketed correctly. They also make it easy for potential customers to digest your business services in an alternate format, whilst potential generating a social media following.

Finally it’s worth getting involved in the online community by using sites like Quora you can build yourself and organic positive reputation if you’re willing to share your knowledge and answer users questions on a topic that you’re very educated on.

 

online reputation management lincolnshire
Posted by Aaron

The Best Solution for Digital Marketing in Lincolnshire

Digital Marketing, DigitalOx, Online Reputation Management, PPC Management, SEO, Website Design

DigitalOx Ltd – Digital Marketing in Lincolnshire

In every business, there’s a drive to achieve more. More contacts, more clients, more sales. And nowadays, how well you use that main online marketplace that is Google dictates how much ‘more’ you’re going to get for your business.

You don’t leave any other aspect of your company to chance, so why should what people can see about you online be any different?

At DigitalOx (www.digitalox.co.uk) we offer a full range of Digital Marketing services to companies in Lincolnshire and beyond – with some surprising areas of expertise!

No matter what you want to achieve online, we can help. Does your image on Google need cleaning up? Companies can come under attack from ex-employees and competitors on a surprisingly regular basis – it’s actually astonishingly easy to damage a company’s reputation online. We specialise in fixing this problem, and have helped Clients all over the world who’ve been unfairly attacked online. So whether your search engine is .co.uk, .com, .ie or even further afield like .ae; we’re experienced at getting you the result you need.

If your online image is exactly what you want it to be, but you don’t get enough traffic to your website or enough people finding you on online searches, then you need to talk to us about website optimisation and SEO. We have a full range of packages, to suit every budget, and we always start by doing a free website health check so that we can properly advise you of exactly what would be needed to secure you the Google ranking, and traffic, you deserve.

If you’ve got products to sell online, and on a daily basis need to drive new potential clients through to your website, then a paid for marketing campaign is likely to be your best solution. Pay per click marketing (or PPC) most commonly makes use of Google AdWords but can also encompass Facebook advertising, Google shopping and other popular online forums. Google AdWords however, still holds your best chance at a considerable ROI and a thorough AdWords analysis and report is always our starting point for potential new PPC Clients.

We can even create you a whole new website if you think yours is lagging behind your competitors – for eCommerce Clients we use Shopify as it provides an amazing support platform, or if you’re not selling from your website we can do you a simple wordpress Website from as little as £395.00.

Good Digital Marketing doesn’t have to break the bank. It has to understand what you want to achieve, and offer you honest advice on the steps to getting there. So if you think you may be spending too much on your current Digital Marketing provider get in touch and let us pleasantly surprise you!

DigitalOx Ltd, Digital Marketing Lincolnshire (and beyond!) specialists. Find us at www.digitalox.co.uk for more information.

Posted by Aaron

Online Reputation Management Tips Part Two

DigitalOx, Online Reputation Management

This week in our Online Reputation Management Tips we’re going to look at building your newly built websites authority through a link-building campaign. The first thing to do is to create a list of relevant and active directories for example Yell, Thompson local Yelp etc these all only take a few minutes to setup and get going and rank quite swiftly on low-competition search results, it helps to put a lot of effort into each profile by filling it with unique content whilst also adding in your name or brand in an organic way to help the profiles rank quickly.

The next step is to build some social media profiles, the initial setup is really quick and easy but to take advantage of high ranking social media websites you do need to build up a following and publish high quality content often (every 1-2 weeks), the most common sites to use are of course Facebook, Google+, Twitter, Pinterest and Tumblr. Spend time writing or finding content that you think have a good chance of being re-shared on social media and you’ll be on your way to a high authority website and clearer search results in no time!

It’s also important to be consistent, your Titles and Descriptions shouldn’t be direct copies of each other but the location and main search term should be the same across all your profiles and website.

If you update your website by publishing a new page or blog post, you should share the news through your social media accounts to potentially drive traffic to your website.

It’s worth putting effort into your social media profiles by having complete descriptions and changing the default cover photos and avatars, which will increase the likeliness of someone following you and re-sharing your content. LinkedIn is another great website to use but you should make sure you bulk out your profile.

Next week we’ll look at boosting your website and search results even further by utilising Web 2.0 websites to populate the search results and take up more screen space to protect your online presence from miss-leading and false information.

Posted by Aaron

Online Reputation Management Tips Part One

DigitalOx, Online Reputation Management

Securing your online profile is no easy task which is why online reputation management companies like ours exist, but for those of you who do have a bit of free time on your hands here’s our tips to help you bulk up your Online Reputation.

First up, create yourself a personal website and try to fill it with as much valuable and unique content as possible that relates to you. If you’re inexperienced when it comes to building websites then you could use a platform like Wix or Squarespace. The aim of this is to have a “headquarters” that all your other online profiles and links point to, which will in turn increase the authority of your website and help it rise up the search results and stay there long-term providing you keep the website content up-to-date through the use of blog posts or adding new information about yourself.

You should also optimise your website for your name or brand by including it in the Page Titles, Meta Descriptions and Header tags, this will help rank your website for the relevant search terms. For example if your name is “Herb Gardener” your page title could be “Herb Gardener – Photography & Amateur boxer”, your page description could be “Herb Gardener specialises in wedding photography in the Lincolnshire area with over 15 years’ experience” and one of your heading tags could be “About Herb Gardener”.

Including a location in your content can also help your with local search results by letting Google know your name and location are related, local search results are also much easier to appear due to much lower competition than national results.

Once you’ve established your website the next step is to get it ranked and building authority. The easiest way to build authority is through a technique known as link-building. Link building is a strategy to get other websites to link to your website, which in turn shows Google that your website can be trusted especially if the websites that link to you are well-established and relevant to your career or brand.

Posted by Aaron

5 Expert Online Reputation Management Tips For Small Businesses – Small Business Bonfire

Online Reputation Management

The internet has set a new yardstick for business to customer relations, making the task of managing your online reputation much harder. Which raises the essential question, what can small businesses do to build, protect and preserve their online reputation?

Source: 5 Expert Online Reputation Management Tips For Small Businesses – Small Business Bonfire

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