Fixing Your Online Reputation Personal branding is an important thing to consider for anybody who is seeking good employment opportunities and to overall get their names out there in a positive way. Personal branding takes time to build but will slowly build with everything you do and accomplish. People who have spent the time to build […]
Your Online Reputation and how to manage it If you have an online presence there is most likely someone somewhere who is talking about you online. The ability to monitor your reputation and track what customers are saying about you is where online reputation management begins, by closely following social media profiles and consumer review […]
Review Management Today’s online market is highly competitive so maintaining a positive reputation is critical. Having online reviews for customers to see is important to business, but having negative reviews can put people off, thereby letting them choose one of your competitors products instead of yours. So using a good review management system means you […]
Social Media Marketing What is Social Media Marketing? Social media marketing (SMM) is when a company uses social media websites and networks to market their products and services. Social media marketing is a way to reach and engage with both new and existing customers and promote its desired culture, mission or tone. Social Media Marketing […]
You need to target the right people. Find your competitors and let them do the research for you – just look at what they are doing. Go to each of their main social media platforms: Facebook, Twitter, YouTube and Pinterest.
You should also look at how many competitors there are, so you know how hard it will be to be get your own company accounts noticed and followed. Pay attention to see how active your target audience are, and what posts are engaging most with audiences.
What is Social Selling? Social selling is a new marketing technique that takes advantage of social media to spread awareness and advertise to people while they are using social networking services. Social selling allows the targeting of potential customers based on their interests and search history, meaning that they are more likely to make use […]
Reputation management boosts the online presence of your company Whenever a person is in need of information on a company, or a topic in particular, they are highly likely to turn the Internet to search for what they need; especially in this day and age. Nowadays, if a company does not have an online presence […]
What is Conversion Rate Optimisation (CRO)? Media buyers and marketing agents are under constant pressure to generate new leads for clients’ websites. The most natural approach to achieve this goal is to increase traffic to the site. Sadly, this strategy is a standard marketing playbook that does not always generate the desired results. While traffic […]
If you keep on top of your wordpress installation updates, you would have noticed WordPress 5.0 was released on the 5th of December. With it came a couple of game changing updates: The platform is heavily moving towards a more user-friendly experience. WordPress was already at the forefront of user friendliness with the use of plugins […]
With the world’s information only a fingertip away, your online profile has never been so important to protect and preserve. Online attacks can come from nowhere, often without any provocation. Inadvertently upset someone in a Forum post? Legitimately fired someone? Won a contract over a competitor? Got a new job and moved on? Congratulations, you’ve […]