Featured Image credit: PublicDomainPictures Brand Strategy Lessons The importance of a strong brand has only grown throughout the maturation of the online world. Outside of eCommerce companies that sell near-exclusively through third-party marketplaces, it isn’t enough to have great products and/or services — you can even nail your pricing to perfectly undercut your competitors and […]
A business’s reputation is one of the most important and valuable assets it can own. Reputation is how customers, employees and everyone in between perceives a business and so having a negative one can cause many problems such as declining sales and less customer trust. Because of the Internet, information on business’ is easy to […]
Due to the invention of the Internet, people nowadays can access any information from anywhere about anything. People are now nearly always online and are able to communicate with others over the Internet and share their thoughts and concerns on any subject. This means that all businesses, no matter their size, should be focusing on […]
A Basic Guide to Backlinks for SEO What is a backlink? Backlinks, sometimes called inbound links or incoming links, are links that are created when one website links to another website. How important are backlinks? Backlinks are especially important to companies that utilise SEO to its fullest extent. Backlinks are seen as a sign that […]
There are many different ways in which to research keywords to use for your websites. Keyword research is one of the highest return SEO activities and in this day and age it is usually essential for a company or business’ marketing campaigns and websites to succeed. This is why it is such an important aspect […]
Fake Reviews Online reviews are an important and powerful digital marketing strategy for most modern businesses. The majority of people who visits a selling site will check other peoples reviews before even considering making a purchase and approximately 67.7% of people who make purchases are impacted by online reviews. This makes it all the more […]
After researching statistics for reviews as of 2019 it is apparent that online reviews are becoming more and more important for consumers as the years go by. This is shown by an ever increasing percentage of customers reading online reviews and basing their considerations for a product or service on them. Because of this trend, […]
Some might argue that online reviews are the make or break of a business in this modern era. Due to the Internet being available to anybody who can maintain a connection, anyone can say anything about anything or anyone while maintaining a level of anonymity meaning they are more likely to share their views or […]
Online Reputation management is becoming more and more important in this age of the Internet. Businesses that do not look after their online reputation risk having their overall reputation damaged either for a mistake or just through rumours being spread. 10 Reasons to Invest in Reputation Management Negative content on your branded search results could […]
What is the role of Twitter in marketing? Twitter marketing is very useful because if used right, you will attract more people to your place of business. If you use Twitter to its full extent, then you could gain access to more potential users. Twitter is currently 13 years old and is still attracting new […]
