Twice As Nice Beach Chalets: The Story Behind The Success
‘Twice As Nice’ Beach Chalets in Cornwall are determined to stand out from the crowded market of holiday chalet rentals in their beautiful, unspoilt part of the country. They’re doing this by taking a proactive, innovative approach to their Online marketing and they’re having some real success with their approach.
Together with their Digital Marketing partners, DigitalOx Limited of Scunthorpe, this otherwise small company is beginning to make a big splash on the internet; all by careful design according to business owner Michelle Bates.
Michelle elaborates ‘Before we started working with DigitalOx, we had quite a basic website which was getting us bookings, especially in the summer, but we could definitely tell there was room for improvement. That’s when DigitalOx stepped in, and totally revolutionised every aspect of our company Online. On the face of it these guys are long way away from us as they’re based in Lincolnshire, but we soon learned that so long as you build up a great relationship with your Digital Marketing Agency, they can take care of your needs even if they are at the opposite end of the Country.’
A quick look at their new website, at www.twiceasnicechalets.co.uk, and you start to see what Michelle is so pleased about. It’s a nice, fresh, modern website – not complicated, not tricky; just a nice good holiday website with loads of pictures. It’s quick to load and easy to navigate too, ticking two of the most important SEO boxes straight away.
DigitalOx Director Aaron Young takes up the story ‘We’re obviously thrilled that Michelle is pleased, as you always do want to please your Clients don’t you? But I would also say that we’re pleased with the results we see on her account ourselves – and it’s not just the new website. Her PPC and SEO stats are through the roof since we took over, which of course is exactly what we always want to see.’
As an illustration, we asked for those statistics to illustrate the difference a good Digital Marketing company can make to a small business. So, as they say in those famous brand name shampoo adverts, here comes the science.
- Website bounce rate decreased by 29%
- AdWords click through rate increased from 1.5% to 3.71%
- AdWords CPC reduced by 16%
- Users of the website increased by 48%
- Session durations increased by 74.5%
- Goal conversion rate increased from 2.1% to 4.76%
(all statistics from 26 September 2017 to 25 March 2018)
Twice As Nice Beach Chalets continue to plan for future Online innovation, and has actually just had a whole batch of supporting websites created by DigitalOx Limited as an SEO experiment to capture popular search terms. So for example, you can now also find them at www.beachholidaysincornwall.co.uk , as well as quite a few others. The popular Lincolnshire based Digital Marketing Experts at DigitalOx are keen to see if this experiment works well, but Michelle herself has no doubt of their continued success.
‘We have six chalets for rent in the holiday season, all dog friendly and child friendly, and we’re booking up fast for this year so we can say for certain that something DigitalOx is doing for us is
definitely working.’ Michelle adds, confidently. ‘We’re excited for this year’s holiday season as it’s looking like it’s going to be our busiest yet, and of course that’s down to the hard work and commitment of our Digital Marketing Partners: as well our favourite holidaymakers coming back year after year because of our beautiful chalets and gorgeous surroundings, of course!’
So no matter how big or how small you are right now, a great Digital Marketing Agency like DigitalOx in Lincolnshire can get you at least that one step further forward in your business plan, and increase your commercial success rate for the future.
We also have just installed Internet in each of our Chalets so now we cater to an even wider audience!’