Welcome to the final part of our four part Online Reputation Management guide, to help you protect yourself online and improve your online search results.
In this final chapter we’ll be discussing how to proactively protect your reputation, by being proactive you can prevent volatile situations from erupting into a PR crisis.
First up, always try resolve a bad situation if you can. A good example… if a client buys a product from you and it doesn’t meet their expectations, make it easy for them to get a refund and send the product back, don’t make it a complicated expensive process it’s just going to end up hurting both parties and have big repercussions long-term for your business.
Next, apologise – sometimes people get riled up and the situation can lead to them doing something very damaging to your profile or business, a simple “sorry” and some quality customer service can be a lot more powerful than many people believe.
Compensate customers
Give your customers gifts or freebies to gather feedback and increase the chance of positive organic content being published about you or your business online.
Finally, it’s never too late to salvage a situation, if you’ve done something wrong, try contacting that disgruntled customer who left you a scathing review, try improving your buggy website or frustrating returns process so you don’t annoy your customers and end up with negative reviews, a lot of people do a google search before buying items or going places nowadays and it also works in situations such as job interviews, employers will now google search a potential employee to check for any red flags
