A video marketing strategy is single-handedly one of the best ways to market your business, service, or product. Creating videos in this way can bring many advantages to your business short term and long term. Let’s break down what makes a ‘Brand Video’ impactful to your marketing strategies. How Impactful Brand Videos Are In Digital […]
For those that are starting off on Google Ads, have you found yourself pausing your ads? It can prove to be extremely useful for those with a starting business. However, if you don’t offer 24/7 services, holidays and days off means you are more than likely to pause your ads. The main reason for this […]
Are you plagued by a negative online presence? Online Reputation Management may be the answer. Your Online Reputation is a significant factor to success so improving your personal brand into a professional online profile will help increase your trust and reputation. Improve Your Online Presence Improving your online reputation into a better social media profile […]
Report Negative Content There are multiple reasons why you could be reporting a video that is surfacing on YouTube. It could be because it’s a form of harassment, or maybe it infringes your copyright, or it could be inappropriate content. The reason why can vary across a wide spectrum, and in this article, we’re going […]
Legal Requests What Is Google Legal Request? A Google Legal Request is a form you fill in to have something removed from the search results. If there are search results or content on Google (or any search engine) that violate a law, you can ask Google to review the material with the aim of removing […]
The definition of conversion can vary depending on what web page is in question but in simple terms, it is what websites want their users to do when they are purchasing items, downloading files, investing in eCommerce and so on. The conversion rate of a web page is calculated by dividing the total number of […]
Reputation Management Reputation Management refers to the effort that is put towards influencing the way people feel and think about a brand as well as how you are perceived online. The brand can be that of an individual or a company. Traditionally, it was done through television, radio and other public relations. However, currently, the […]
Real Brand Value Within Social Media Marketing Social media is changing and is no longer a megaphone directing conversions to clicks, rather it is becoming a conversation. Social media strategies are changing based on the current climate surrounding most social platforms today. This, however, arguably holds more brand value on one-to-one conversations rather than clicks […]
Search Engine Optimisation Is search engine optimization still worth it? Is investing in SEO strategies as an online marketing strategy still viable? As an online business owner, these are the questions you are faced with from time to time. However recently, giving a precise answer to these questions has been proven quite difficult. This is […]
Tips to Optimise your Google My Business Listing in 2020 Optimising local SEO can be competitive, stressful, and expensive. However, there are many free tools one can use to optimise the search rankings. Google My Business (GMB) listing is an example of a free tool provided by Google for business owners seeking to magnify their […]
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