Google Ads, The Fundamentals Google is a huge search engine and receives around 77 thousand searches per second. With a bit of maths, that’s more than a whopping 3.5 billion searches per day. But why do people tend to rely on Google search campaigns that much? Simply put, it is a place where people can […]
To all business owners, SEO (Search Engine Optimization) may seem complicated but if you are running a local business nowadays it is one of the most important tools you can employ. It is estimated that over 20% of all searches on Google are searches related to local businesses and the products or services they provide. […]
Guide To Video Ads In this guide, we will be discussing the basics of video advertisement, and ways you can push your adverts and get people watching them. Before knowing ways on how to keep your viewer intrigued, know the benefits, and how to make, you will first need to understand the different types of […]
What is the role of Twitter in marketing? Twitter marketing is very useful because if used right, you will attract more people to your place of business. If you use Twitter to its full extent, then you could gain access to more potential users. Twitter is currently 13 years old and is still attracting new […]
Social media has proven to be a great way for businesses to market their services over the Internet and because of this is being used by nearly every large business in the world. Social media allows people to connect to their favourite brands and products instantly and allows them to contact, feedback and have their […]
Ads manager: If you want to you can use your regular business page posts and click “promote” and you can just promote it via facebook. However if you want more control over the advert then this is where Facebooks Ads Manager comes in. Once you have opened Facebook Ad Manager you start by creating and […]
Social Media Marketing What is Social Media Marketing? Social media marketing (SMM) is when a company uses social media websites and networks to market their products and services. Social media marketing is a way to reach and engage with both new and existing customers and promote its desired culture, mission or tone. Social Media Marketing […]
You need to target the right people. Find your competitors and let them do the research for you – just look at what they are doing. Go to each of their main social media platforms: Facebook, Twitter, YouTube and Pinterest.
You should also look at how many competitors there are, so you know how hard it will be to be get your own company accounts noticed and followed. Pay attention to see how active your target audience are, and what posts are engaging most with audiences.
What is Social Selling? Social selling is a new marketing technique that takes advantage of social media to spread awareness and advertise to people while they are using social networking services. Social selling allows the targeting of potential customers based on their interests and search history, meaning that they are more likely to make use […]
I first came across DigitalOx in mid-2017. I had received some bad publicity which emanated from some vicious online blogs that were circulating and being shared across various social media platforms, the blogs were full of vitriol hatred and animosity towards me, they really were nasty and were doing my credibility no good at all. […]