What is the role of Twitter in marketing? Twitter marketing is very useful because if used right, you will attract more people to your place of business. If you use Twitter to its full extent, then you could gain access to more potential users. Twitter is currently 13 years old and is still attracting new […]
Social media has proven to be a great way for businesses to market their services over the Internet and because of this is being used by nearly every large business in the world. Social media allows people to connect to their favourite brands and products instantly and allows them to contact, feedback and have their […]
Ads manager: If you want to you can use your regular business page posts and click “promote” and you can just promote it via facebook. However if you want more control over the advert then this is where Facebooks Ads Manager comes in. Once you have opened Facebook Ad Manager you start by creating and […]
Social Media Marketing What is Social Media Marketing? Social media marketing (SMM) is when a company uses social media websites and networks to market their products and services. Social media marketing is a way to reach and engage with both new and existing customers and promote its desired culture, mission or tone. Social Media Marketing […]
You need to target the right people. Find your competitors and let them do the research for you – just look at what they are doing. Go to each of their main social media platforms: Facebook, Twitter, YouTube and Pinterest.
You should also look at how many competitors there are, so you know how hard it will be to be get your own company accounts noticed and followed. Pay attention to see how active your target audience are, and what posts are engaging most with audiences.
What is Social Selling? Social selling is a new marketing technique that takes advantage of social media to spread awareness and advertise to people while they are using social networking services. Social selling allows the targeting of potential customers based on their interests and search history, meaning that they are more likely to make use […]
I first came across DigitalOx in mid-2017. I had received some bad publicity which emanated from some vicious online blogs that were circulating and being shared across various social media platforms, the blogs were full of vitriol hatred and animosity towards me, they really were nasty and were doing my credibility no good at all. […]
The basics of PPC – part 3. Following on from our 2 previous articles covering some of the key basic principles of PPC campaigns, let’s continue our look at how you create a successful ad campaign. We’ve looked at having the right keywords (Part 1) and the right ad messaging (Part 2) so now let’s […]
DigitalOx Ltd – Digital Marketing in Lincolnshire In every business, there’s a drive to achieve more. More contacts, more clients, more sales. And nowadays, how well you use that main online marketplace that is Google dictates how much ‘more’ you’re going to get for your business. You don’t leave any other aspect of your company […]
It’s halfway through 2017 and we’re still talking about SEO? Surely not! But with the holy grail for all companies still being to get to the top of the organic searches on Google, and then to stay there….well there’s really only one option isn’t there?! Really good SEO, tailored to your local business needs, from […]