Google Ads, The Fundamentals Google is a huge search engine and receives around 77 thousand searches per second. With a bit of maths, that’s more than a whopping 3.5 billion searches per day. But why do people tend to rely on Google search campaigns that much? Simply put, it is a place where people can […]
To all business owners, SEO (Search Engine Optimization) may seem complicated but if you are running a local business nowadays it is one of the most important tools you can employ. It is estimated that over 20% of all searches on Google are searches related to local businesses and the products or services they provide. […]
Guide To Video Ads In this guide, we will be discussing the basics of video advertisement, and ways you can push your adverts and get people watching them. Before knowing ways on how to keep your viewer intrigued, know the benefits, and how to make, you will first need to understand the different types of […]
I first came across DigitalOx in mid-2017. I had received some bad publicity which emanated from some vicious online blogs that were circulating and being shared across various social media platforms, the blogs were full of vitriol hatred and animosity towards me, they really were nasty and were doing my credibility no good at all. […]
The basics of PPC – part 3. Following on from our 2 previous articles covering some of the key basic principles of PPC campaigns, let’s continue our look at how you create a successful ad campaign. We’ve looked at having the right keywords (Part 1) and the right ad messaging (Part 2) so now let’s […]
DigitalOx Ltd – Digital Marketing in Lincolnshire In every business, there’s a drive to achieve more. More contacts, more clients, more sales. And nowadays, how well you use that main online marketplace that is Google dictates how much ‘more’ you’re going to get for your business. You don’t leave any other aspect of your company […]
It’s halfway through 2017 and we’re still talking about SEO? Surely not! But with the holy grail for all companies still being to get to the top of the organic searches on Google, and then to stay there….well there’s really only one option isn’t there?! Really good SEO, tailored to your local business needs, from […]
The world of digital marketing is evolving faster than ever and so it’s crucial that you stay up-to-date with the latest trends and strategies. 1. Live Video Gone are the days when you could create a simple graphic and blow your audience away. With live video on Instagram and Facebook becoming more popular it’s important […]
The methods Google employs to rank your website are based on a plethora of different algorithms that are changing almost daily. Below is a graph provided by SearchMetrics. It breaks down the factors that Google uses to rank our websites in its search results. Please note that these results are based on the average top […]
In today’s world, the success of any business is largely dependent on its online presence and image. Gone are the days when businesses could directly reach out to the consumers and sell their products or services, in their shops or offices. In this age of technology, most business transactions take place on the internet. The […]
