Ads manager: If you want to you can use your regular business page posts and click “promote” and you can just promote it via facebook. However if you want more control over the advert then this is where Facebooks Ads Manager comes in. Once you have opened Facebook Ad Manager you start by creating and […]
The basics of PPC – part 3. Following on from our 2 previous articles covering some of the key basic principles of PPC campaigns, let’s continue our look at how you create a successful ad campaign. We’ve looked at having the right keywords (Part 1) and the right ad messaging (Part 2) so now let’s […]
What do you really need to know about PPC? Part 2! Google Analytics: your new best friend! It’s impossible to run your PPC campaign without Google Analytics being installed, so first, ensure your website has it running. Next, make sure your AdWords and Google Analytics are linked to each other and you have goals (from […]
What do you really need to know about PPC? Pay-Per-Click (or ‘PPC’ as it is commonly known to save us all time, is the fastest available way to drive web traffic to your company’s website. Every time you do a Google search, the first (and last) few entries on Page 1 are paid-for-adverts. And as […]
Pay-per-click marketing (or ‘PPC’ ) is a familiar term to all of us. It serves all the marketing purposes: visibility, customer reach, branding, and awareness. And it does so quickly, offering an overnight customer reach and company advertising platform. Considering this major fact, it is justifiable for businesses to ask us why they should not focus […]
In today’s world, the success of any business is largely dependent on its online presence and image. Gone are the days when businesses could directly reach out to the consumers and sell their products or services, in their shops or offices. In this age of technology, most business transactions take place on the internet. The […]
This week we would like to discuss the issues around web design, many people will often spend quite a large expense on a functional and great looking website and then leave it as is. Some web services offered in Lincoln, Scunthorpe & Doncaster are prime examples, the process always repeats itself, a client wants an […]
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