Featured Image credit: PublicDomainPictures Brand Strategy Lessons The importance of a strong brand has only grown throughout the maturation of the online world. Outside of eCommerce companies that sell near-exclusively through third-party marketplaces, it isn’t enough to have great products and/or services — you can even nail your pricing to perfectly undercut your competitors and […]
A business’s reputation is one of the most important and valuable assets it can own. Reputation is how customers, employees and everyone in between perceives a business and so having a negative one can cause many problems such as declining sales and less customer trust. Because of the Internet, information on business’ is easy to […]
Online Reputation management is becoming more and more important in this age of the Internet. Businesses that do not look after their online reputation risk having their overall reputation damaged either for a mistake or just through rumours being spread. 10 Reasons to Invest in Reputation Management Negative content on your branded search results could […]
Fixing Your Online Reputation Personal branding is an important thing to consider for anybody who is seeking good employment opportunities and to overall get their names out there in a positive way. Personal branding takes time to build but will slowly build with everything you do and accomplish. People who have spent the time to build […]
Your Online Reputation and how to manage it If you have an online presence there is most likely someone somewhere who is talking about you online. The ability to monitor your reputation and track what customers are saying about you is where online reputation management begins, by closely following social media profiles and consumer review […]
Reputation management boosts the online presence of your company Whenever a person is in need of information on a company, or a topic in particular, they are highly likely to turn the Internet to search for what they need; especially in this day and age. Nowadays, if a company does not have an online presence […]
With the world’s information only a fingertip away, your online profile has never been so important to protect and preserve. Online attacks can come from nowhere, often without any provocation. Inadvertently upset someone in a Forum post? Legitimately fired someone? Won a contract over a competitor? Got a new job and moved on? Congratulations, you’ve […]
A significant drop in business can occur from a single negative review or Online article. Fixing your online reputation can make an enormous difference in the quality and quantity of opportunities that come your way. The consequences of not fixing it can be huge (whether the information is true or not) as negative reviews or […]
There’s an awful lot of information available to businesses about protecting themselves online. But what about your personal profile? If you Google your own name, and it returns negative results or negative information, does it really matter? If it’s never bothered you so far, then maybe not. However, for most of us, our personal or […]
Let’s look at the two most common online reputation problems – Bad Reviews and Negative Search Results. Both of these can have a major impact on businesses, and potentially even lead to the closure of the business if remedies aren’t applied. Source
