Let’s start by asking yourself a simple question, how often do you view a YouTube video to learn something that helps your job, monthly, weekly or daily?
Research has proven that half of all employees view YouTube for work-related information to learn from. Whilst the numbers are high for workers to review information lying on YouTube, do they work and are they impactful to the learning of staff?
The Effectability Of Training Videos
Many businesses and companies nowadays rely on the modern way of training their staff through technology training material.
It has been found that video content used in a training program is effective for employee’s learning and development and is used in other similar variants of video, like educational videos and product demo videos. In this article, we will give you some food for thought statistics on how employee training videos are effective.
As the first point, video training videos are accessible to most (if not all) employees, but if some struggle to access, then it’s simple enough to hit play on the recorded video in the workplace.
Even learners with impaired hearing will be able to go through the same video based training as every other employee thanks to the possibility of adding captions. It’s also the same benefit for multilingual work groups.
The fact that you can simply start watching a video and everyone is on the same path regardless of disabilities makes training staff easier than ever before.
Watch 24/7 Anytime
Another factor that makes training videos so great is that the employee can re-watch, watch later or refer to at any time they wish. This is where online training can cross with video training.
Being able to have access to the material, for free and at any time is a great benefit, it can be used during online training sessions. Especially with COVID-19 (Coronavirus) affecting us all, online sessions have been used as an alternative to get through this unprecedented time the best we can, which is why training videos can be created for these sessions.
Studies are showing that the importance of viewing images when learning helps the trainee digest the information by up to 55% better. If the trainee reads text alone, 10% is only remembered a few days later, but when images are paired with the information, this percentage increases to 65%.
Is It Worth The Effort & Cost?
Staff training videos do sound like a thing most businesses should look into getting to help train their staff more effectively, but is it worth the effort and cost? Staff training videos can range significantly, between £500 and £25,000. It’s up to you as a business to decide whether or not it would be beneficial for your workforce to have these training videos.
On average however, a training video ranges around £2,500, but this is mainly due to the recording and shooting of the training videos.
We at the DigitalOx Video Production team offer great professional services for a negotiable cheaper price. If you wished, we even offer services for other forms of corporate training and explainer videos along with the ability to flex between many styles.
We can even offer abstract visual animations as a different form of training video rather than bringing a camera crew on site.
In the end, only you can answer the question whether it is worth the effort and cost as it all depends on your workforce and what your subject area is.
The Bottom Line
Realistically, the data shows that compared to reading a trainee book holds a massive difference in performance of the employee. So, no matter the business and business size, everyone should at least consider the effects of a training video on their staff as there’s no limit, you can do them on anything.
From classroom training to customer service training, creating training videos can help your staff work effectively to bring in more sales.