How Important is Online Reputation Management for Business?
Online Reputation management is becoming more and more important in this age of the Internet. Businesses that do not look after their online reputation risk having their overall reputation damaged either for a mistake or just through rumours being spread.
Negative content on your branded search results could mean that competitors get a chance to take sales not only causes monetary loss but could even end up causing a business to close down. If an effective online reputation management strategy is in place it will ensure that this is less likely to happen and the business will continue to make money and may even be able to increase their brand awareness.
On top of keeping a good reputation there are many other benefits to having a strong reputation management strategy in place. Here are a few reasons on why reputation management can help with a business’ social media and other digital marketing campaigns they may have in place:
Improved Search Engine Ranking
Having a good brand reputation can mean that a business could appear higher on the search engine results in their desired field. This comes from online reviews that customers will leave and having a lot of positive content that shows up when people search for relevant topics. A business that puts effort into its online reputation will be more visible through SEO than a business that doesn’t.
Builds Trust and Credibility
Building trust with clients is arguably the most important thing for a business to do. If a client is happy with a service that has been provided they will most likely recommend you to others and so on meaning that a good reputation will quickly gain a business more customers quickly. This can be true for the other hand too meaning that if a business has a bad reputation or does something that damages it, the word can be spread just as quickly and having the opposite effect of putting people off and boycotting the business. Negative content published online about a business can spread quickly from forum to forum causing damage as it goes and if this goes on for too long there is a chance that it could get to the point where the damage is irreversible. If negative content is spread and a company would like it removed or buried, the cost could be considerably large depending on how much damage there is and how far it has spread on the Internet. This cost could have been thousands per month less if a good reputation management monitoring strategy was in place ahead of time.
Need a Helping Hand?
Maintain a Professional Image
Having and maintaining a professional image is an important tool for a company to have. When considering purchasing from a company, people will usually do a quick search about the business online to see what people are saying about it and to check it out in general. These people will most likely click on the first few links they find and most people don’t even make it past the second page of search results meaning that if there is negative content or the content is not up to standard it could be bad and may put these people off. If negative or unprofessional content is found it should be dealt with as soon as possible and anything that can’t be taken down should be pushed down and replaced with positive content so that potential customers are more likely to see and click on the content that the business wants them to see.
Many businesses, even those widely known, have had their names damaged and have lost sales from their targeted market because of this. Many business’ have disappeared or gone bust due to their reputation being damaged online due to all of the negative information that is published on social networks about them, even if it isn’t true. Inside information is usually available during an online crisis and this is often leaked to external sources before being found by essential channels. Before the innovation of the Internet these issues were easy to remove internally before they even reached the public but due to the technology of today information can be found and shared almost instantly. Because of this it is easy for a brand to collapse if negative information is found and spread around, especially without a strong online reputation management strategy in place beforehand.
Having a professional and hard working team is essential for a successful workforce. The people with the highest reputation and the best knowledge in certain areas are wanted almost everywhere that is in their field. They know this and because of this they have full choice of where they go. This means they will most likely research each company that offers them a position to gain as much information as possible and to decide where the best fit for them would be. If a company has knowledge of what their competitors, clients and employees are discussing online via media monitoring, negative content can be disposed of much quicker or hidden meaning that top individuals will be more likely to accept a position.
To conclude, having reputation management companies at hand is incredibly important for any business in this day and age to stay relevant and to keep their reputation in good. Negative reviews are far too powerful a medium to ruin any business so ensure positive review management is a part of any Online reputation management plan to keep those negative comments and review sites in check. In fact, without an online reputation management strategy in place, a company could have its reputation damaged beyond repair as the damage might have been prevented. Overall, if a company does not have good reputation management services in place they may as well not be in business.