Are you plagued by a negative online presence? Online Reputation Management may be the answer. Your Online Reputation is a significant factor to success so improving your personal brand into a professional online profile will help increase your trust and reputation.
Improve Your Online Presence
Improving your online reputation into a better social media profile may seem like a daunting task, but we can assure you it’s not that bad. With a bit of time, you can wave your magic wand and turn your social media profile into a professional and trustworthy brand whilst also slightly adjusting search engine search results, further altering your online presence.
So, how do you improve your online profile? Well, we have a list of the best ways you can use to polish up your profile either for you or your brand.
Use Social Media, Regularly!
As much as this may seem like common sense, you’d be surprised at how many users and brands don’t regularly post on their social media accounts or don’t update their profile regularly.
Customers or followers love transparency and interaction, something that everyone and brand should follow. If you appear to be inactive, people will begin to think that you may not care as much and look for someone else who is more trustworthy in posting updates and content. Make sure you keep your profile up to date, and don’t be afraid to respond to your followers social profiles.
Google Alerts is a service provided by google that automatically sends out emails to users about changes to the web page, new blog posts or when it finds a new result in the selected user search term.
By adding a subscription service somewhere on your website (or a pinned post on social media), you can use Google Alerts to automatically send an email out whenever you post a new bog or service. All they need to do is enter their email address to be able to receive them.
Start a Blog
Following on from the previous heading, start a blog to fast produce content online! Blogs posted either daily, weekly or monthly will attract viewers to subscribe and follow for updates, this is what you want.
Personal blogs help followers online know when content is published, this way keeping them around for more content in the future. A blog also helps the rankings on search results too, so the more you advertise a new post on your social media the better.
Share User-Generated Content
Sharing user-generated content is a great way to improve your presence online to make a more professional profile.
Not only does this show interactivity, but also shows that you are active and are listening to the community. The best part is that you can control which types of content followers post that make your brand look more appealing.
Expand Your Social Network
By posting and using multiple social media platforms, you increase the possible reach each post can get. By doing this, you grab more attention from more people, further seeing your blog, or service.
It’s recommended you use the most popular social media platforms like Facebook, Twitter and LinkedIn as these rank well in search engines. Not only that, but the majority of social media users typically use the bigger named platforms, so the bigger the reach the better.
Use Reputation Management Tools
A lot of people typically overlook using reputation tools, but some of you probably don’t know if you have a positive or a negative reputation. Whilst you monitor reviews and social media posts online, you don’t know what people really think about you.
By using tools like these online, you will be notified when someone mentions your name or your business from an external website that could write negative things about you or your services. Tools like Google Alerts help you be notified every time you get mentioned online, then you will know what people really think about you.
In conclusion, managing your social media presence online can further help your reputation in search engines online which also favour discoverability.
By using tools such as Google Alerts, you will be able to track what people really think about you online and use this to your advantage when making posts and turn this negative into a positive.
By doing this on every significant social media platform, you will build up a strong following as they like your interaction and transparency.
And by further strengthening the structure of your online profile, it can be secured by weekly / monthly blog posts to keep your followers happy with more content to view.
From here, it’s a matter of time to build up the following you and your brand deserves to help increase the trust on your online profile, increasing your reputation. It’s by no means not an easy task, it will take time and a lot of persistence but will pay off in the end.