Social media has proven to be a great way for businesses to market their services over the Internet and because of this is being used by nearly every large business in the world. Social media allows people to connect to their favourite brands and products instantly and allows them to contact, feedback and have their questions answered directly by the businesses themselves almost instantly.
Facebook is still the reigning King when it comes to social media networks with over 2 billion active users. Considering that there are roughly 8 billion people in the entire world this is an incredible number of users. With this many monthly users it would be a great waste of opportunities for businesses promoting their products and services.
Create a Business Page
If you want your business to appear professional and have a solid presence that people will find easy to find, you will need to create a completely new profile and page for your business and it must be separate from your personal account. A business page is like a standard profile but is better suited for business’ and brands to show their content and spread news of themselves. Another difference you will notice when you start your business page is that there will be a bunch of new customisation options in which you can add information about your business, your business’ address, contact information etcetera. You could also include any websites tied to your business, your opening times and what products and services you provide. You should also consider using appropriate profile and cover photos to show what your business does.
To effectively use Facebook to promote your business you should ensure that you post relevant content regularly and persistently. You must also make sure that the content you post is of a good quality and represents your business well. You should also post information and photos that show off your products and services and show that you are dedicated to giving your users quality and useful information. If you don’t fully understand what your customers may want, then post a variety of different content and monitor which does best in terms of likes and shares. You can also set up polls on Facebook in which you can directly ask your customers what they would like to see.
There isn’t much point in creating good content if your customers aren’t going to see it, so promotion is needed to get your information out there for everyone to see. You should start by putting links to your Facebook page on your websites and on your business cards (if you use this method). Maybe even include special coupons or promotions on your Facebook page for anyone who would access it meaning there is more of an incentive of people to click and view the content that is published on there. Also make sure that your Facebook URL is simple and easy to remember as it will be easier for people to access it.
Engage with Your Customers
Facebook has an algorithm that favours businesses pages who engage with their customers. When posting any kind of content on your page you should make sure that it will be content that could start a conversation between your support employees and customers as the more engagement you get, the more you will be promoted and the more your customers will appreciate your page. You should try and get to know your customers and what they would like to see and converse about. Your employees should be trained to be socially adept, and should be friendly and conversational and respond to any comments and private messages as soon as possible and as in-depth as possible.
If somebody’s friends are using your service or if they have recommended it to them then they are more likely to check out and use your service themselves. When customers interact with your employees on your business page their friends will most likely see their activity in their newsfeeds which means that they may consider getting involved themselves. You should encourage your customers to check your business out on Facebook when they visit by offering small discounts or special promotions to those who do. Checking allows your customers to notify their friends and people they relate to. You should also encourage your customers to post about your business by offering contests or incentives to those that do. Special events should also be considered as people may become interested and flock to the events you have set up, especially if there are prizes involved.
If you find it difficult to reach your customers through these methods or if you want to grow your Facebook page’s popularity fast, then you should consider using Facebook ads. These are promoted posts that look like regular ones but are highly targeted so that they reach even more people. Facebook has tools that have proven to be extremely effective and can make it easy for you to target a specific audience. You can target people who have liked your page or are close by you. You can also set it to target specific ages and genders as well as what people’s interests are. Also, Facebook collects data about its users constantly so it can target adverts to people who are more likely to be interested in your products or services.
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