Search Engine Optimisation
Is search engine optimization still worth it? Is investing in SEO strategies as an online marketing strategy still viable? As an online business owner, these are the questions you are faced with from time to time. However recently, giving a precise answer to these questions has been proven quite difficult.
This is because of the continuous updates that have made old search engine optimisation techniques no longer viable. But anyway, is it worth putting effort in the direction of search engine optimisation and is it still good?
A simple answer is: YES! Search engine optimisation is now more critical than ever. More big corporations have embraced search engine optimisation now than ever. It has proven to be a great digital marketing technique for scaling up sales and building a strong customer base.
If you are still unsure whether you should adopt search engine optimisation or want to know more on if it is the right time to implement search engine optimisation, follow along and discover satisfying answers to these questions.
What Is Search Engine Optimisation?
Most probably, you might have heard of the term search engine optimisation. But what exactly does ‘Search Engine Optimization’ mean? It involves utilizing techniques aimed at driving more internet traffic by ensuring your site ranking factors in Search Engines such as GOOGLE SEARCH.
Top ranking in search engines enables your site to be discovered quickly by users when they key in keywords related to your niche (industry) when they are surfing the internet to look for products or services they require.
Titles, tags and meta descriptions work very similarly to keywords. Typing in similar phrases and words will increase your chances of appearing higher on the (for example) google ranks. The more blog posts or web pages you have that include actual content, the more likely you are to stay high in the searches long term.
Applying search engine optimisation techniques such as organic traffic. When referring to organic traffic, it merely means the truck that has not been paid for. Paid traffic, on the other hand, is achieved through ads placed on websites in the form of links.
Is Search Engine Optimisation Important Right Now?
Digital marketers, content creators and business owners often encounter this question. In a research done by ‘Bright Edge’ – leading search engine optimisation solution and content marketing platform, it was revealed that search engine optimisation is the most significant initiator and driver of web traffic and is responsible for about 5.1% of visitors who visit webpages.
Also, the research pointed out that organic traffic and search engine optimisation continues to gain relevance. In fact, in 2020, failing to optimize your pages for search engine optimization and organic traffic will not be an excuse. They are indispensable! Besides driving traffic, search engine optimisation also has some benefits, which include:
- Scaling Up Sales – it is now not secret anymore that most potential buyers do more research before deciding to purchase a product or a service. The majority of people use search engines to find out information concerning products or services they need. Actually, about 8% of online shoppers conduct research before purchasing. Therefore ensuring traffic using search engine optimisation will certainly improve sales.
- Affordable – it is relatively cheap to invest in search engine optimisation. This involves finding experts who are more experienced in dealing with search engine optimisation. Once they apply search engine optimisation techniques to drive traffic to your site, you can enjoy top ranking provided that you maintain your site regularly.
- Some search engines such as Google Search are very advanced. Google, for instance, has what is known as Google Maps. Therefore if people search and find your site online, they are also able to see where your store is located. Customers can consequently easily show up at your store.
Even though algorithm updates in Google search engine (panda) have rendered former search engine optimisation tricks useless, search engine optimisation remains relevant and equally important. Understanding the current search engine optimization tricks is vital in the ranking of the business site and being near the top position, as well as improving sales and traffic to your website.