Social Media Marketing What is Social Media Marketing? Social media marketing (SMM) is when a company uses social media websites and networks to market their products and services. Social media marketing is a way to reach and engage with both new and existing customers and promote its desired culture, mission or tone. Social Media Marketing […]
You need to target the right people. Find your competitors and let them do the research for you – just look at what they are doing. Go to each of their main social media platforms: Facebook, Twitter, YouTube and Pinterest.
You should also look at how many competitors there are, so you know how hard it will be to be get your own company accounts noticed and followed. Pay attention to see how active your target audience are, and what posts are engaging most with audiences.
What is Social Selling? Social selling is a new marketing technique that takes advantage of social media to spread awareness and advertise to people while they are using social networking services. Social selling allows the targeting of potential customers based on their interests and search history, meaning that they are more likely to make use […]
I first came across DigitalOx in mid-2017. I had received some bad publicity which emanated from some vicious online blogs that were circulating and being shared across various social media platforms, the blogs were full of vitriol hatred and animosity towards me, they really were nasty and were doing my credibility no good at all. […]
The basics of PPC – part 3. Following on from our 2 previous articles covering some of the key basic principles of PPC campaigns, let’s continue our look at how you create a successful ad campaign. We’ve looked at having the right keywords (Part 1) and the right ad messaging (Part 2) so now let’s […]
DigitalOx Ltd – Digital Marketing in Lincolnshire In every business, there’s a drive to achieve more. More contacts, more clients, more sales. And nowadays, how well you use that main online marketplace that is Google dictates how much ‘more’ you’re going to get for your business. You don’t leave any other aspect of your company […]
It’s halfway through 2017 and we’re still talking about SEO? Surely not! But with the holy grail for all companies still being to get to the top of the organic searches on Google, and then to stay there….well there’s really only one option isn’t there?! Really good SEO, tailored to your local business needs, from […]
We’re fast approaching Work Wise Week in the UK and QuickBooks is looking to share productivity tips in honor of this week. This article is a collection of what we do at DigitalOx to improve productivity and work smarter. In this internet age it’s easier than ever to procrastinate, distractions are only ever a few clicks away; and […]
The world of digital marketing is evolving faster than ever and so it’s crucial that you stay up-to-date with the latest trends and strategies. 1. Live Video Gone are the days when you could create a simple graphic and blow your audience away. With live video on Instagram and Facebook becoming more popular it’s important […]
The methods Google employs to rank your website are based on a plethora of different algorithms that are changing almost daily. Below is a graph provided by SearchMetrics. It breaks down the factors that Google uses to rank our websites in its search results. Please note that these results are based on the average top […]