Why is Online Reputation Management important to my business?
Online reputation management can establish your company and promote your image by keeping the most relevant, useful results about you on that all-important first page of the search engines. Nearly every business transaction or major purchase either starts Online, or involves an Online search of some description these days – and if a prospective or current client sees something negative about your business within that critical first page of search results, then you are taking a huge risk of losing that opportunity.
Reputation management has become a necessity for many businesses as mobile applications and websites allow competitors and customers to litter the Internet with whatever they please. Unfortunately, there will always be that one company that relies on bashing their competitors or that one past client who makes their sole purpose in life to bring down your company because of one mistake you might have made; or even an ex-employees using the internet to vent their grievances. There’s even the situation where the review or comment may be totally false and deliberately malicious and targeted against you as part of an Online campaign or attack.
A solid reputation management campaign can help your business not only bury negative or damaging search results, but it can place your most important business news, web assets and client interactions at the top of frequented search results pages.
The best tip we can offer is the obvious one: provide great customer service. If you focus on providing the best service possible, then your happy customers will be your best source of referrals and recommendations. Your Online reputation will become one less thing to worry about as your Online business profiles will start to overflow with positive reviews.
But what if those reviews and comments about your business fall into the category of the deliberately malicious and you’re under attack from an unknown source or from that ex-employee or a competitor? In that situation you do need help to repair the damage, take the appropriate actions necessary and begin building your Online presence anew.
Equally, if you have a brand new business that needs to establish an online presence – or your business has had some issues in the past and now it needs a second chance to attract new business and be repaired, then Online reputation building and management is definitely important to your company’s future.
Whichever your situation may be we would love to help. We offer free consultations and initial advice – so why not take advantage of that to get our honest assessment of what your business needs to grow and develop?