Welcome to part three of our Online Reputation Management Tips . This week we’ll be explaining web 2.0 profiles and why you should put a lot of effort into building them.
A web 2.0 profile is a website such as Weebly, Wix, SquidooWordPress and Blogspot. You can create mini websites that if filled with quality content will rank extremely quickly for your search results.
You should focus on making your web 2.0 websites look as content packed as possible and providing a quality resource, so it receives traffic.
Make sure to optimise the page titles and descriptions to relate to your name or business and include a few relevant images too. If done right a web 2.0 profile can reach page one of the search results very swiftly, which will drive organic traffic to your website and further bloat your search results.
It’s important to keep your web 2.0 sites up to date, by publishing fresh content often, so it’s a good idea to come up with a content strategy to keep the websites useful and engaging. You can also link these websites back to your main website using relevant anchor text to increase your main websites authority over time.
You can also use interactive media to drive traffic to your newly created profiles such as YouTube or image sharing websites like Imgur, these websites generate millions of hits everyday so the right video or image can have a huge impact on your website if marketed correctly. They also make it easy for potential customers to digest your business services in an alternate format, whilst potential generating a social media following.
Finally it’s worth getting involved in the online community by using sites like Quora you can build yourself and organic positive reputation if you’re willing to share your knowledge and answer users questions on a topic that you’re very educated on.