Business Reputation Case
Challenge
Remove or suppress the misleading forums
Solution
We published monthly blogs, product reviews and social media content, combined with high quality press releases. We also designed info-graphics that went viral on well known social media website and drove hundreds of visitors to blogs we created in the company's name.
Result
The legal request removed 3 of the negative forum posts after 4 months of back and forth requests. The press releases were featured on Google News and received over 500 hits per day, the content contained links to blogs that we created and these rose in the search results to suppress the remaining negative content off page one after six months of ongoing content publication.
Individual Reputation Case
Challenge
Remove or suppress the misleading articles.
Solution
We created two websites, one for the client personally and a fake persona sharing the same name, we optimised these with lots of high quality content and social media shares, creating over 300 unique manually created profiles and pages.
Result
Within a couple of months both websites were on page one for the client's name, outranking websites such as the bbc.co.uk and theguardian.com with the authority built up from the traffic from social media sites such as Twitter and Quora. After three months of ongoing content publication all the negative content was suppressed off Page one when searching the clients name on Google.co.uk
