Challenge

Remove or suppress the misleading articles.

Solution

We created two websites, one for the client personally and a fake persona sharing the same name, we optimised these with lots of high quality content and social media shares, creating over 300 unique manually created profiles and pages.

Result

Within a couple of months both websites were on page one for the client's name, outranking websites such as the bbc.co.uk and theguardian.com with the authority built up from the traffic from social media sites such as Twitter and Quora. After three months of ongoing content publication all the negative content was suppressed off Page one when searching the clients name on Google.co.uk