The basics of PPC – part 3. Following on from our 2 previous articles covering some of the key basic principles of PPC campaigns, let’s continue our look at how you create a successful ad campaign. We’ve looked at having the right keywords (Part 1) and the right ad messaging (Part 2) so now let’s […]
What do you really need to know about PPC? Part 2! Google Analytics: your new best friend! It’s impossible to run your PPC campaign without Google Analytics being installed, so first, ensure your website has it running. Next, make sure your AdWords and Google Analytics are linked to each other and you have goals (from […]
What do you really need to know about PPC? Pay-Per-Click (or ‘PPC’ as it is commonly known to save us all time, is the fastest available way to drive web traffic to your company’s website. Every time you do a Google search, the first (and last) few entries on Page 1 are paid-for-adverts. And as […]
