Nowadays, product demonstration has become a huge topic, riding the wave of the rise of video production. Since a lot of brands and businesses are unsure whether they need to create a product demo video, we created this article to help you understand if you need one or not.
The Effectiveness Of Product Videos
Demo videos have one main purpose, to show the key features and benefits of your product or service to potential customers that are exposed to this video. These videos are perfect to host as an advertisement, but you can also do the video explaining how the product works, or how to use the product once the consumer has bought it.
So what are the benefits of product demo videos and how effective can a high quality product video be?
Explain The Products Features
As a brand or business, the opportunity to explain your product / service in detail can be a part in helping pull extra sales. Product videos are very similar to brand videos and it’s important to not get these two mixed up.
Product videos work well to explain the features of this product or service to any possible customers to drive sales. Not just that, it’s almost like a tutorial for those who are interested, but do not know enough about the product to use it, think of it like introducing your products or services to people.
Proof The Product Does What It Says On The Tin
To have someone demonstrate your product, customers will feel much more safe to make a purchase. This is because they know exactly what they are buying, with no possible tricks or gimmicks that make them feel as if they got scammed a bit.
When purchasing a product or service, having the choice to watch a video about the product gives that sense of security, and you won’t throw your money down the drain.
Time Saving For Customer Support Teams
Having a video explaining and introducing your product will not be just used as a type of video marketing, even though that may be the intended purpose. In turn, you can save time (which means money) for your customer support teams.
These teams may have to answer a bunch of inquiries about the product, but if a video explains it all for them, then they can be directed to that instead. Not to mention, videos like this are effective for learning and are used in staff training videos or even educational videos.
Easy To Grasp
A thing that is always forgotten is to have the video structured in a way where everything is easy to grasp. Slow and clear speech with indication of what is coming up are all great ways to have a video that’s easy to understand by all demographics.
Think of it this way, if your video isn’t easy to understand, then potential customers are more likely to turn away whilst current customers will find an alternate route to further understand the product (i.e ringing up). The biggest killer of not having an easy to grasp video is losing out on potential sales.
Promote Your Products
A thing we touched on briefly earlier was that video marketing isn’t the only purpose, but that doesn’t mean you can’t use this to your advantage. If there is a chance to promote your product or service, take it whilst it’s there!
When using the video to promote your products, once again, be clear and precise with what you say so the customers know exactly what you’re trying to sell. On top of this, use careful word choices to inticse the viewer into possibly buying, such as ‘do you hate it when…’ These sound cliche, but picking up on the viewers issues they may have round their home keeps them listening.
Also, make sure your product hits the correct target audience, allowing you to pull in the right type of people for a better conversion and video engagement rate.
In summary, there are many benefits to demo videos, and these range from video marketing, to saving money and people’s time. Knowing the inside out of your product or service can allow for great sale conversions, so put this to use in a video explaining it!
We know that creating demo-like videos can be extremely difficult, which is why our DigitalOx Video Production team can help you with your video needs. We can make high quality, easy to understand and effective videos you can use on your website and social media to drive sales to your business, all for a cheap price.