What is the role of social media in marketing
What is the role of Twitter in marketing?
Twitter marketing is very useful because if used right, you will attract more people to your place of business. If you use Twitter to its full extent, then you could gain access to more potential users.
Twitter is currently 13 years old and is still attracting new people to their network. This is good for business people, because if they post on Twitter then they definitely have the chance to attract more people to visit their sites and purchase their products/services. Statistics show that roughly 90% of marketers state that social marketing has increased exposure for their business. This shows that there is plenty to gain from using Twitter and other social marketing for your business. (Source)
Keep it short
A Tweet is usually a small sentence or paragraph and is used to get straight to the point of what a business is trying to say/promote. For example: ‘Don’t know how to make the xbox one work? Here’s a link to a guide click‘
Use images or videos in your posts
If you want to look professional then put some images and videos into the mix. These won’t only look professional but people will be drawn in if you use interesting images and videos. Videos are especially useful as this means the person looking at your post won’t have to read as much and will be much happier watching a video.
Put relevant hashtags
You might not take much notice of hashtags but they play an important part in social marketing because they link you into relevant conversations that are equivalent to your post. This will by far increase your potential users especially if used correctly, as people looking at similar posts might see yours and click on it. It is good to keep up with popular hashtags too and try and make your posts relevant to these so that people click on them and are directed to something that is relevant to them.
Ask questions and do polls
Show your users that you care. Do polls and ask questions and do them regularly to gain feedback from your audience and see exactly what your audience wants. Weekly polls and questions might be a good place to start as this shows that the users are always on your mind and you are ready to change your content to suit them. This will attract more people to your posts and to your website.
Does Twitter marketing really work?
For most business’ Twitter marketing works really well. Google inserts Tweets into its index and thus a business can potentially manipulate the search results to link your Twitter post on top of the Google answers. This is good for business because it opens a large audience, and people will for sure stay on your website if you do sell or provide what they are searching for.
How to improve site performance through Twitter marketing?
You can post Tweets relating to the products and services that you are selling. It is also a good idea to post relevant information along with these products and services. The main point that you need to remember is that the potential customer is still a person and so it is best you get straight to the point. If you don’t then they will eventually get bored of and will most likely click off of your site or post. This means that you could be losing out on customers and thus losing out on profit too. This is also a good reason why you shouldn’t post irrelevant information as this will most likely cause confusion and the customer to go elsewhere. Remember to include hashtags but only the ones that you know are related to your topic/post otherwise your current users will just be confused and new people will just find it confusing that you linked something not even related to the product or service you are providing.
How to promote my business on Twitter?
Build your Twitter followers up
If you’ve already targeted the correct audience then now all you have to do is keep growing that number until you see a change in your sales. If done correctly this will help your business to gain a much larger online presence.
Use Twitter ads to target email list
Your email list is full of people who are already interested in hearing more from you. If you wanted to help it grow, let Twitter help and match your registered users. Only post relevant information on your email list. Do not spam them otherwise they may unsubscribe from you.
What are the best Twitter marketing courses online?
These are two very important videos that will help you. They are both located here
How to automate Twitter marketing?
SocialOomph is an amazing service that will help you automate your Twitter by scheduling posts and Tweets. You do a queue of quotes and SocialOomph can easily automate them all and post them in order.
What social media platform is better, Facebook or Twitter?
Facebook is a good social network for promoting your business however it’s much harder to get likes on Facebook than it is to get followers on Twitter. The more followers your business Twitter account gains the more popularity you will receive and the bigger your online presence will become.
How to find information about Twitter marketing?
There are tons of ways to find information on twitter marketing. One of the ways is just to find websites relating to what you’re trying to learn and progress on that learning. Maybe do an online course for a lot of detailed information here.
Does unpaid twitter marketing actually work?
Yes, however it is a lot harder for your followers to see your current posts as it may go too fast. This is bad because they can miss some of your information. But it does work it’s just not 100% effective and it is recommended to pay for adverts.
What is the best twitter marketing for businesses?
Choose a correct type of username
You need to use a relevant username because it shows professionalism and it doesn’t confuse your customers. If your username has nothing to do with your business, what you sell or if it is just something completely random or offensive it may put potential customers off.
Create a brand-centric profile
Your profile will include a bio, avatar and a cover image. You should include relevant information in your bio, tell your viewers what your business is and what your goals are. You should also include a relevant avatar and cover image. A good avatar would be the logo for your business and your cover photo could be a picture of the main business office or a picture of the team.
Interact and Respond
This is most important as if a customer or potential customer messages or comments you should have staff in place to respond and interact with them. This shows that your business cares about its customers
Host Twitter chats
If you want other people in your group to chat you can host a twitter chat. This could also be a place where you can answer questions from your customers. This will be very useful to build your twitter follow base up.
What is the best Twitter Marketing Tool?
Hootsuite – is one of the best marketing tools.
Sendible – is also useful also has a lot of options for marketing.
SocialPilot – it has all the features that hootsuite has but in a more advanced way.
What are some common Twitter marketing mistakes?
Trying to sell all the time
We understand you are new to this and you want to just sell your product, but you need to be less repetitive on selling things. This can only work for a certain amount of times and if you use it straight away your followers will get the wrong impression. It is best to keep an active profile posting information and dates for sales and such.
Begging for followers and retweets
You can hint at a follow or a retweet but don’t actually start full on begging. This will make your users believe you’re struggling or you don’t know how to run a successful business and it may seem desperate so try to avoid doing this.
Just skip to the point don’t include irrelevant points in your information just outline the main points. Your followers are there for your products not the history behind it so keep it short.
Adding too many hashtags
Only add 1 or maybe 2 hashtags per tweet if they are relevant. If you add any more your customers may start to feel a little confused and others who follow these hashtags may be directed to something they might not want to see and this could be seen as false advertising. This is why it is best not to add too many hashtags as it can just become an annoyance and you may lose customers over it.
Tweeting the same thing over and over again.
Don’t repost information over and over just to gain more views. Your customers will start to get tired of seeing the same thing and may unfollow because of it. If they notice you are just reposting this will have a bad impression on new customers and potential customers and will just make the new ones want to leave. This is because they believe it’s outdated and that you don’t care so they might end up asking themselves why they should keep being subscribed to your business. This is why it’s best not to repost in any case and you should just write a new one. This will keep your current customers happy and may convince new customers to subscribe and follow.
Not interacting with your users
If you don’t interact with your users then they will believe you only care about the money and you don’t actually care about them. So if you would like to change this then please consider interacting with your customers. Interacting with your customers will give you a good reputation and will ensure customers are comfortable coming back to you whenever they need a question answered or they need information.