Finding the right Online Reputation Management or Digital Marketing agency can be tough, especially when meeting your specific individual needs. Whether you need Search Engine Optimization (SEO), brand reputation, review management or any other type of reputation management plan, it all comes down to cost, efficiency and effectiveness.
How To Find The Right Reputation Management Agency
To find the right reputation management agency, it can require a lot of research, callbacks and if anything, stress. There are many factors that can lead you one way, and some that lead you the other. In this article, we will diagnose what you need to look for and avoid within a reputation management firm.
What To Look For
First off, let’s look at the things you should look for within a Digital Marketing / ORM agency that will provide effective results.
Providing multiple options for different packages, or since your needs are so specific, your very own form is what you want to aim for, or fix, but this allows a budget to suit everyone individually and fairly.
Everyone wishes for this within a company as it allows you to be aware of what is going on in your situation. Companies that are transparent with the work they have done, and are planning on doing for the month, know that transparency is important for getting clients to trust them.
Companies that are backed up by many positive reviews is one way to gain trust from an ORM firm. Online reviews under their Google business and quoted on their website show experiences they’ve had with clients and whether you would want a similar one yourself. If a company has bad customer feedback or negative reviews, it shows that the clients who they have worked with have had a bad experience, would you want that?
Something that can further prove the legitimacy of their effectiveness are case studies. Case studies help you understand the process of what the reputation management firm does. On top of this, it gives you an idea on how much work would be needed to aid your situation, and in turn gives you an idea on the price.
For a final point, another thing we think is important within an ORM firm is extended communication times with a dedicated account manager. Extended communication time outside of working hours are especially effective when the time zones aren’t in your favour.
What To Avoid:
So now we know the top factors to look for, which factors should you be avoiding ?
Companies within this sector of digital marketing and reputation management that promise a 100% success rate or ‘guarantee’ that it works aren’t trustworthy. If they are manipulating a third party (in most cases, the search engine ‘Google’), how can they guarantee that it will work without owning Google?
A negative to everyone, but more to those who are especially on a budget. This is unfair for the customer as it is much easier to remove a negative link at the bottom of page one rather than five at the top, therefore, charging the wrong prices for their product or service.
Following up from the previous point, it is much easier to fall for the easy and quick low price option. Avoid anything that prices itself way far below other companies, as, well, you get what you paid for. The work will more than likely have little to no effort and may not work effectively.
Here at DigitalOx, we pride ourselves in being the reputation management company for you. After our own experiences, we aim to be the best Digital Marketing & Reputation Management firm for you, the customer. We believe in transparency, being affordable and having effective communication.