Reputation management boosts the online presence of your company Whenever a person is in need of information on a company, or a topic in particular, they are highly likely to turn the Internet to search for what they need; especially in this day and age. Nowadays, if a company does not have an online presence […]
What is Conversion Rate Optimisation (CRO)? Media buyers and marketing agents are under constant pressure to generate new leads for clients’ websites. The most natural approach to achieve this goal is to increase traffic to the site. Sadly, this strategy is a standard marketing playbook that does not always generate the desired results. While traffic […]
If you keep on top of your wordpress installation updates, you would have noticed WordPress 5.0 was released on the 5th of December. With it came a couple of game changing updates: The platform is heavily moving towards a more user-friendly experience. WordPress was already at the forefront of user friendliness with the use of plugins […]
With the world’s information only a fingertip away, your online profile has never been so important to protect and preserve. Online attacks can come from nowhere, often without any provocation. Inadvertently upset someone in a Forum post? Legitimately fired someone? Won a contract over a competitor? Got a new job and moved on? Congratulations, you’ve […]
Case Study Each of our Clients is unique, and none more so than one of our more recent Clients; investment finance company Alpha Blue Ocean (ABO). ABO is a transparent, ethical investment company – something of a misnomer perhaps, in an industry where all too often ethics are sacrificed for the sake of profits. From […]
I first came across DigitalOx in mid-2017. I had received some bad publicity which emanated from some vicious online blogs that were circulating and being shared across various social media platforms, the blogs were full of vitriol hatred and animosity towards me, they really were nasty and were doing my credibility no good at all. […]
Following on from our 2 previous articles covering some of the key basic principles of PPC campaigns, let’s continue our look at how you create a successful ad campaign. We’ve looked at having the right keywords (Part 1) and the right ad messaging (Part 2) so now let’s look at your text and wording itself. […]
What do you really need to know about PPC? Part 2! Google Analytics: your new best friend! It’s impossible to run your PPC campaign without Google Analytics being installed, so first, ensure your website has it running. Next, make sure your AdWords and Google Analytics are linked to each other and you have goals (from […]
What do you really need to know about PPC? Pay-Per-Click (or ‘PPC’ as it is commonly known to save us all time, is the fastest available way to drive web traffic to your company’s website. Every time you do a Google search, the first (and last) few entries on Page 1 are paid-for-adverts. And as […]
Is SEO dead? The fact that the phrase ‘Is SEO Dead’ crops up as a Google auto-complete suggestion shows you how many people are searching for it. A few additional clicks to read a few articles also shows you just how inaccurate the search is. If search engine optimisation dies, digital marketing as an industry […]
