A video marketing strategy is single-handedly one of the best ways to market your business, service, or product. Creating videos in this way can bring many advantages to your business short term and long term. Let’s break down what makes a ‘Brand Video’ impactful to your marketing strategies.
How Impactful Brand Videos Are In Digital Marketing
Brand videos can bring many benefits to your business, such as; brand awareness, an increase in your social media profile, and viewer engagement. There are many different methods to advertise your video, but this article will focus on the main types of advertisements, TV and skippable video.
Online videos can hold a lot of power, so understanding that power can lead to great marketing results.
What Is a ‘Brand Video’?
A great example of ‘Brand Video’ would be Coca-Cola’s Christmas adverts that play during the Christmas season every year. Their promotional marketing tactic was like no other, it was perfect. It landed on their target audience, bringing effective engagements from simply watching a video they had made with a Christmas theme.
These video ads became a commonly spoken topic amongst others, “did you see this year’s coca-cola advert?”. Sparking that interest in viewers through this type of video is extremely hard, but coca-cola pulled it off in a spectacular fashion.
What Can We Take From Coca-Cola?
From this type of video marketing, there are a few aspects we can take to import into our own video content marketing strategies to help increase engagement or click through rates.
Their Simplicity & Consistency
Even by growing a massive global industry, Coca-Cola themselves have never swayed away from it’s time capsule marketing. Coca-Cola, even when the biggest, never give up on their global marketing efforts, this is because they are consistent with it all.
They are consistent with their simplistic slogans, like; ‘Enjoy’ and ‘Happiness’ and on a plus side, they never get outdated, nor are they difficult to translate to other countries, afterall, it is a global marketing effort.
Coca-Cola has a great understanding in their ad campaigns to speak to customers on a personal level.
Their Experience
Coca-Cola has never failed to make people feel like they are paying for a brand, not a product. They don’t sell a common bottle of coke, they sell a bottle of happiness, it isn’t a standard bottle, it’s a bottle full of joy and positive expressions. Coca-Cola aims to sell customers the experience and lifestyle associated with their brand rather than the product, something a lot of video marketing strategies tend to forget nowadays.
But What Makes Video Marketing Worth It?
If you believe that video marketing takes too long and is not worth the time or effort, we, the DigitalOx video team will convince you otherwise.
People typically prefer video advertisements as it’s easier for the viewer to understand the concept. Reading requires much more eye catching technique when the viewer isn’t looking that direction, however with video, a comprehensive concept can pull the video in a hypnosis like state.
According to Wyzowl, 87% of businesses use video as a marketing tool, whilst 92% of market strategists said that video is an important part of their marketing strategy. Over 72% of video production advertisements are explainer videos, which nowadays is slowly becoming oversaturated. They are still good to do, don’t get us wrong, but to make it land right you must do a Coca-Cola to make it effective, something we are capable of doing.
Video can be used for other styles of marketing, such as charitable marketing, but can also be used for training purposes for staff.
For video marketing to be worth your time, effort and resources, as obvious as it sounds, you’ve got to keep people’s retention stable.
Audience Retention is significantly important when it comes to Brand Video advertisements and is a statistic that can single handedly show you where the problem lies within your video marketing strategy. If the people watching don’t find your video campaign advertisement interesting enough, then you would have likely wasted your time, which is why it’s important to get it done correctly.
When done correctly, it will be way more than worth your time creating the campaign, there is no place in between.
Social Media is another great tool at spotting effectiveness of one’s video marketing strategy as having people talking about your ad is free promotion for an increase of sales and brand awareness. However, this can very easily tip the other way if you are not careful with your marketing efforts and can very quickly spiral into a tornado of criticism, which is where you lose the trust of your customers.
To put this into perspective, according to iMPACT, over 75 million people in the United States watch online videos everyday. On top of this, simply mentioning the word ‘video’ in the subject of an email increases the click through rate by over 13%. Furthermore, 82% of users watch video content on Twitter and over 500 million hours of YouTube are watched everyday.
This gives you an idea of how the world is shaped today, videos dominate the marketing world.
Conclusion
So in conclusion, the obvious answer to answer if it’s worth putting resources into a Brand Video marketing strategy would be yes. Following up from the previous paragraph, iMPACT also says that videos up to 2 minutes long in duration typically get the most engagement, something to remember when designing your own video campaign.
Creating an effective Brand Video means you bring in many customers, sales and free social media promotion with every passing day. Whilst you will get a spike of engagements through the video, it can last as a long term thing, who says it can only work once?
Perhaps you don’t have the resources to commit to a video marketing advert that you desperately need, which is why we can help you, check out our digital video production page. You will receive a great communicative team relaying updates regularly to you on progress updates and changes all in one simple price plan.
