In today’s digital landscape, businesses need effective strategies to reach their target audience and drive conversions. Pay-per-click (PPC) advertising has emerged as a powerful tool in digital marketing, offering businesses immediate visibility and measurable results.
For those that are starting off on Google Ads, have you found yourself pausing your ads? It can prove to be extremely useful for those with a starting business. However, if you don’t offer 24/7 services, holidays and days off means you are more than likely to pause your ads. The main reason for this […]
Google Ads, The Fundamentals Google is a huge search engine and receives around 77 thousand searches per second. With a bit of maths, that’s more than a whopping 3.5 billion searches per day. But why do people tend to rely on Google search campaigns that much? Simply put, it is a place where people can […]
Ads manager: If you want to you can use your regular business page posts and click “promote” and you can just promote it via facebook. However if you want more control over the advert then this is where Facebooks Ads Manager comes in. Once you have opened Facebook Ad Manager you start by creating and […]
Following on from our 2 previous articles covering some of the key basic principles of PPC campaigns, let’s continue our look at how you create a successful ad campaign. We’ve looked at having the right keywords (Part 1) and the right ad messaging (Part 2) so now let’s look at your text and wording itself. […]
What do you really need to know about PPC? Part 2! Google Analytics: your new best friend! It’s impossible to run your PPC campaign without Google Analytics being installed, so first, ensure your website has it running. Next, make sure your AdWords and Google Analytics are linked to each other and you have goals (from […]
What do you really need to know about PPC? Pay-Per-Click (or ‘PPC’ as it is commonly known to save us all time, is the fastest available way to drive web traffic to your company’s website. Every time you do a Google search, the first (and last) few entries on Page 1 are paid-for-adverts. And as […]
Pay-per-click marketing (or ‘PPC’ ) is a familiar term to all of us. It serves all the marketing purposes: visibility, customer reach, branding, and awareness. And it does so quickly, offering an overnight customer reach and company advertising platform. Considering this major fact, it is justifiable for businesses to ask us why they should not focus […]
