The definition of conversion can vary depending on what web page is in question but in simple terms, it is what websites want their users to do when they are purchasing items, downloading files, investing in eCommerce and so on. The conversion rate of a web page is calculated by dividing the total number of […]
Online Reputation Online reputation management is an ongoing process to create and maintain your brand name and reputation online. To get anywhere in this modern world you need to have a presence online and it needs to be a positive one otherwise people may be turned away. For online reputation management to work you will […]
Fake Reviews Online reviews are an important and powerful digital marketing strategy for most modern businesses. The majority of people who visits a selling site will check other peoples reviews before even considering making a purchase and approximately 67.7% of people who make purchases are impacted by online reviews. This makes it all the more […]
After researching statistics for reviews as of 2019 it is apparent that online reviews are becoming more and more important for consumers as the years go by. This is shown by an ever increasing percentage of customers reading online reviews and basing their considerations for a product or service on them. Because of this trend, […]
Some might argue that online reviews are the make or break of a business in this modern era. Due to the Internet being available to anybody who can maintain a connection, anyone can say anything about anything or anyone while maintaining a level of anonymity meaning they are more likely to share their views or […]
Why Review Management Matters A review is 12x more important for a conversion than a manufacturers description. 92% of users check reviews before making a purchase. 79% of users treat a review as a personal recommendation. People are 63% more likely to convert if reviews are present. 74% of users wont purchase from a “poor […]
If you don’t think online reviews matter – think again! Just by clicking a few links, potential and existing customers can discover all kinds of information about your business – whether that’s good, bad, or completely false! Your online reputation can be the difference between winning and losing at business. 74% of customers will change […]
