8 steps to faster and easier modern social media marketing
You need to target the right people. Find your competitors and let them do the research for you – just look at what they are doing. Go to each of their main social media platforms: Facebook, Twitter, YouTube and Pinterest.
You should also look at how many competitors there are, so you know how hard it will be to be get your own company accounts noticed and followed. Pay attention to see how active your target audience are, and what posts are engaging most with audiences.