Report Negative Content There are multiple reasons why you could be reporting a video that is surfacing on YouTube. It could be because it’s a form of harassment, or maybe it infringes your copyright, or it could be inappropriate content. The reason why can vary across a wide spectrum, and in this article, we’re going […]
Legal Requests What Is Google Legal Request? A Google Legal Request is a form you fill in to have something removed from the search results. If there are search results or content on Google (or any search engine) that violate a law, you can ask Google to review the material with the aim of removing […]
The definition of conversion can vary depending on what web page is in question but in simple terms, it is what websites want their users to do when they are purchasing items, downloading files, investing in eCommerce and so on. The conversion rate of a web page is calculated by dividing the total number of […]
Reputation Management Reputation Management refers to the effort that is put towards influencing the way people feel and think about a brand as well as how you are perceived online. The brand can be that of an individual or a company. Traditionally, it was done through television, radio and other public relations. However, currently, the […]
Real Brand Value Within Social Media Marketing Social media is changing and is no longer a megaphone directing conversions to clicks, rather it is becoming a conversation. Social media strategies are changing based on the current climate surrounding most social platforms today. This, however, arguably holds more brand value on one-to-one conversations rather than clicks […]
Search Engine Optimisation Is search engine optimization still worth it? Is investing in SEO strategies as an online marketing strategy still viable? As an online business owner, these are the questions you are faced with from time to time. However recently, giving a precise answer to these questions has been proven quite difficult. This is […]
Tips to Optimise your Google My Business Listing in 2020 Optimising local SEO can be competitive, stressful, and expensive. However, there are many free tools one can use to optimise the search rankings. Google My Business (GMB) listing is an example of a free tool provided by Google for business owners seeking to magnify their […]
Is SEO dead? The fact that the phrase ‘Is SEO Dead’ crops up as a Google auto-complete suggestion shows you how many people are searching for it. A few additional clicks to read a few articles also shows you just how inaccurate the search is. If search engine optimisation dies, digital marketing as an industry […]
